Inspired by the economic and cultural vibrance during the fifties and sixties in the United States, LOST PARADISE confronts the drift of a contemporary society, anxiogenic, dehumanized, and constantly changing. The brand expresses the feeling of a part of the population, lost in a world in which they no longer recognize themselves and do not share the values. A world where human's greed, blinded by the quest for illusory happiness, leads to an endless dissatisfaction and search for identity.
LOST PARADISE unveils a retro-modern universe where melancholy, nostalgia and the romance of the past are mixed with the optimism and hope of a better future through emancipation, travel, audacity to pursue one's dreams and self-fulfillment.
"LIGHT AT THE END."
LOST PARADISE is the American Dream of the 50s and 60s. It is the good living of Miami, it is Ocean Drive, its colors, its beaches, its vintage cars. It is the dynamism of Los Angeles, its young, free and cavalier spirit. It is its palm trees, its sunsets. It's Hollywood, it's Playboy. It's the romance of a midnight walk in the streets of Paris, fashion and its know-how. LOST PARADISE, it is also a darker side. It is the night, the vice, the game, the neons of the strip clubs. It is the sadness of a love breakup, the feeling of being lost.
This antinomic atmosphere is transcribed by a vision of fashion combining timeless, comforting silhouettes with stronger, more audacious pieces, soft colors with deep blacks, savoir-faire of luxury with creativity of urban culture, dynamism of big cities with freedom of a wild nature.